Search Engine Optimization
Search engine optimization (SEO) is essential to your ability to attract Internet shoppers to your service-oriented business. If your website has the features Google, Bing and other search engines look for, then you stand a good chance of tapping into a vital market filled every day with thousands of potential new customers in your local area. On the other hand, if your web presence fails to meet search engines’ current standards for site ranking, you can easily lose much of your access to this market.
The only reliable way to create an SEO-friendly website is to work with skilled writers who know how to create copy that meets search engine specifications for original, informative content. The professionals at Precision Web Consulting specialize in the creation of new web page content built upon the bedrock SEO principles that get your site noticed. We also have the expertise needed to edit your existing site content and bring it up to par with current SEO standards.
What Is SEO?
Search engines provide a major service for Internet users by presenting them with a handy listing of websites they can use to answer their questions and meet their personal, household and business needs. However, even a request for information on the most obscure topic can produce literally thousands of search results, and very few (if any) people are willing to slog from page to page checking out all of the sites listed in response to their queries. In fact, a solid majority of Internet surfers never make it past the first two or three pages of potential options. For this reason, companies that use the web to generate customer interest and drive sales have an extremely compelling reason to get their businesses listed as high as they possibly can in search engine results.
The single biggest factor in getting your site listed prominently on search engine pages, and thereby attracting the attention of your prospective customers, is the process of search engine optimization. This process is designed to make your website appealing to the automated “crawlers” that Google, Bing and other search engines use to constantly evaluate sites on the Internet and determine where to rank them for each type of search request. If your website complies with the rules used by these crawlers, it will receive a higher ranking. However, if your site doesn’t comply with the current rules, search engines will inevitably rank it much lower.
Search engine web crawlers largely base their ranking formulas on something something called keywords. In brief, these are words and phrases on your website that correspond with the words and phrases most commonly used by people searching for information on the Internet. If your site uses keywords that are relevant to the services your business provides, you have a better chance of fulfilling web users’ expectations. In turn, search engines will acknowledge this fact by increasing your ranking in search results. This means that the SEO process largely hinges on choosing keywords that matter to your potential customers.
The Rules Have Changed
Years ago, when website owners first realized the importance of keywords, they began stuffing as many of these words and phrases as they could into their online content. Frequently, this practice led to badly written, sometimes incoherent text that provided little or no useful information to Internet users. Eventually, Google and other search engines realized that their rules were favoring this type of bloated text at the expense of genuinely helpful material. In response, they changed the rules used by their web crawlers and started dropping the rankings of websites that use keywords like the “spam” in emails.
Now, in order to rank high in search engine results, your site must contain only a certain number of words and phrases that reflect the services you provide. In addition, the text on your site must organically incorporate those keywords into meaningful sentences that accurately reflect the topic of each individual page. Other steps that have a big impact on solid search engine results include keeping the content on your site as fresh and up-to-date as possible, using appropriate headlines and subheads for each page and paying attention to behind-the-scenes elements of site construction such as meta description tags and HTML title tags.
The Importance of SEO Expertise
Before search engines changed their ways, you could more or less get away with having an undistinguished, uninformative website, as long as you peppered your text with plenty of keywords. However, under the rules now used today, websites are held to a much higher standard. Just as importantly, your potential customers have learned to expect more. When they click on the sites that come up during an Internet search, they want an information-rich experience that gives them what they need to make intelligent purchasing decisions. If their expectations go unmet, they’ll simply move on to the next appealing search result. Taken altogether, this means that SEO simply can’t be left in the hands of someone who doesn’t know how properly support your site with well-balanced, carefully considered text.
The Precision Approach
At Precision Web Consulting, we know what it takes to create SEO-optimized text for service-oriented businesses. In fact, we believe that in the world of service providers, a well-designed site can prove especially important. That’s because Internet surfers frequently have something very specific in mind when they shop for services online. If your site uses information-rich text that fully describes your offerings and demonstrates your expertise, you instantly establish a rapport that instills confidence and motivates purchasing decisions. In recognition of this fact, each page we edit or create from scratch for your site seamlessly incorporates modern SEO practices into a narrative that explains exactly why visitors should choose your company instead of one of your competitors. This approach helps you use search engine optimization to its greatest advantage and appeal to both customers and search engine web crawlers.