Static Pages

Static pages are the pages that form the backbone of your website and display the same content from day to day. In this way, they differ from a frequently updated page like a blog page. At Precision Web Consulting, we tailor each website to the specific needs of our clients. Experience has shown us that every static page on your site must do three primary things in order to help your business stand out from the crowd: demonstrate your background expertise in your field, identify the need for your services and demonstrate your superiority as a service provider. Let’s take a look at a range of industry-specific samples from our portfolio that highlight these principles.

HVAC Repair Companies

Demonstrating Background Expertise

“A split air conditioning system divides its functions between an indoor unit placed in an unfinished space (e.g., an attic) and an outdoor unit typically located on a concrete pad. The indoor unit houses a key component called an evaporator coil, while the outdoor unit houses the two other main components of an AC system: a compressor and a condenser coil. Some split systems only have an air conditioning function, while others (categorized as HVAC systems) also have a heating function provided by a heat pump or furnace. The chief benefit of a split air conditioning system is efficiency. When in good operating condition, these systems waste relatively little energy and help keep your cooling costs low.

A broad range of symptoms may point toward significant problems in a split air conditioning system. Common examples of these symptoms include unanticipated jumps in your summertime electricity costs, a failure to reach the temperature set at your thermostat, an unusually long on/off cycle, rapid on/off cycling, visible refrigerant leaks and unusual sounds (e.g., grinding noises or squeaks) during operation. Additional potential issues include ice formation on the lines that run between your indoor and outdoor units, lack of airflow from the AC registers inside your home, and a fan on your outside unit that doesn’t turn when your air conditioner is on.”

Identifying the Need

“Whether you have an AC-only split system, an HVAC split system, an AC-only packaged unit, an HVAC packaged unit or a wall-mounted AC, air conditioners are complex devices. Any problem that occurs may have several underlying causes. For example, an AC system that doesn’t deliver cool air to your registers may have problems that include a faulty thermostat, a damaged control board, faulty wiring or damage in a component called a condensate pump. If your AC runs, but doesn’t sufficiently cool your home, possible causes include a faulty thermostat, a faulty compressor and low refrigerant levels.

Proper diagnosis of the problems you experience is a crucial step in air conditioner repair. If a technician misdiagnoses these problems, you can easily spend large amounts of money on work that doesn’t restore your AC’s normal function.  What’s more, the interior of your home will remain uncomfortable, or perhaps even uninhabitable during serious heat waves.”

Demonstrating Company Superiority

“The experts at… have been repairing home air conditioners for almost 25 years. No matter what type of AC you have installed in your household, our staff of trained professionals has the expertise required to make an accurate diagnosis of your problems and develop a timely, cost-effective repair plan. We also have the skill and experience needed to carry out all repairs and restore proper cooling to your home for many years to come.

We’re committed to providing the greater metropolitan area with the very best in home air conditioner repair. In line with this commitment, we guarantee all of our work with a parts warranty that’s good for 90 days to a full year. And we pair this parts guarantee with an ironclad, 30-day labor warranty. Additional features of our service include same-day visits for calls made before noon, as well as late-night, weekend and holiday appointments at the same affordable cost as appointments arranged during weekday business hours.”

Plumbing Companies

Demonstrating Background Expertise

“Your sewer line runs from your home to a connection point that provides access to your neighborhood’s sewer system. Any one of a number of issues can affect this line and interfere with the safe removal of waste from your household. Clogs are a relatively frequent problem and have possible causes that include an accumulation of sludge or grease washed down your drains and the introduction of a foreign object into your sewer line. Shrubs or trees in your yard can also cause serious issues by penetrating through your line and contributing to a clog or a line breakage or collapse. Other potential sources of sewer-related issues include leaks in one or more pipe joints, pipe corrosion, the shifting or sinking of part of your sewer line and the premature disintegration of inferior or improperly installed line material.”

Identifying the Need

“You may have a clogged sewer line if your drains don’t empty out as fast as they used to, or if your toilet starts making unusual sounds. The first step in clearing out a clogged sewer line is locating the point of the blockage. While this seems like a straightforward job, it actually takes a lot of care and practical experience. Once identified, a clogged sewer line may require any one of a number of cleaning approaches. If you have a relatively minor clog, your line may only need treatment with a chemical called PT-4, known for its ability to safely clear out stoppages caused by grease, soap, fat, slime or detergent. A minor root problem may require nothing more than an application of a chemical root killer. If you have a solid object or impacted grease or sludge blocking your sewer line, a proper cleaning job typically requires a piece of equipment called a sewer jetter or hydro-jetter, which uses a pressurized stream of water to clear away stuck or caked-on material. Hydro-jetters come in several sizes, and the best plumbing companies have a range of options on hand.”

Demonstrating Company Superiority

“In the past, sewer pipe replacement inevitably called for the full exposure of the damaged line section, which in turn called for the expense and inconvenience of a yard excavation. However, at …, we specialize in two trenchless approaches to sewer line replacement that do away with the need for excavation and help you keep the beauty of your yard intact. One approach, known as pipe bursting, uses a hydraulic machine to simultaneously break apart the damaged pipe section and pull a replacement pipe through a small hole in the ground. The second approach, known as cured-in-place pipe lining, uses an epoxy material injected through the damaged pipe to produce a new, durable interior surface that seals all existing cracks and breaks.

Through our decades of hard work, we’ve established ourselves as the West Side’s one-stop solution for all drain- and sewer-related problems. Whether you need to set up a sewer line maintenance routine, have an isolated repair issue or have recurring problems that require a line replacement, our highly trained experts can review your situation, help you determine the appropriate remedy and provide a lasting, sensible solution that keeps your sewer system running smoothly and helps you avoid unnecessary damage to your home and yard.”

Roofing Companies

Demonstrating Background Expertise

“Termites need to consume a plant substance called cellulose in order to survive. Unfortunately, wood is a rich source of cellulose, and some termite species prefer to eat wood whenever possible. Drywood termites tend to be the primary cause of roof damage because they prefer to feast on the hard, dried wood used in roof construction.  Subterranean termites seek out the softer fibers in dried wood and leave the harder fibers behind. A single termite actually can’t cause that much damage. However, a colony may contain thousands, hundreds of thousands or even millions of termites, and the cumulative damage caused by all of these feeding creatures can add up quickly. Some people believe that termites seek out older buildings when looking for places to establish their colonies. In reality, they can pick any wooden structure, including new or recently constructed homes.”

Identifying the Need

“There are two main approaches to repairing termite-related structural damage. In some cases, you may need to completely removed the damage wood and replace it with new framing timbers. However, a skilled repair expert may be able to provide a more limited solution by cutting out the damaged sections and bolting new sections into place. In addition to damaging the main structural elements in your roof, termites can also damage the sheathing that forms the roof deck. You may need to replace each affected sheet of this material. Since the sheathing sits below the water-resistant underlayment layer and the outer roofing material, you may also need to replace nearby sections of these components, as well. A general contractor may successfully repair termite damage in other parts of your home. However, only an experienced roofing contractor has the training and real-world know-how needed to reliably repair damage in your roofing materials and completely restore their structural integrity.”

Demonstrating Company Superiority

“At family-owned…, we have the time-tested expertise needed to assess the damage to your roof, determine the most appropriate course for a lasting repair and complete the required work with affordable, high-quality materials you can rely on. We use the same level of expertise to assess other forms of wood damage and perform critical repairs. Whether you’re dealing with relatively minor or extensive problems, we’ll find a workable solution that keeps your roof in great shape for decades to come. No matter where you live in our vast and varied region, you can expect a quality experience that includes courteous customer service, a prompt response to your situation and cost-effective roofing repairs that meet your highest expectations.”

Custom Glass Companies

Demonstrating Background Expertise

“There are a number of reasons to install tinted glass in a home or business.  Chief among these reasons is reduced exposure to the heat contained in the sun’s rays.  All tinted glass absorbs at least part of this heat, and some tinted products absorb a high percentage of the sun’s thermal output.  This means that homeowners and business owners with tinted windows can significantly increase their control over interior temperatures, and thereby increase their chances of keeping their long-term utility costs under control.

Tinted glass also cuts down on the penetration of visible light, as well as the sun’s invisible UV radiation.  Reductions in visible light can eliminate uncomfortable glare in sun-drenched interior spaces, while reductions in UV radiation can substantially extend the life of sun-exposed interior items such as furniture wood and fabrics, wood floorings and photographs.  In addition, since coloring is thoroughly integrated in tinted glazing, tinted windows provide much more durable, reliable protection than films applied to the surface of clear windows.”

Identifying the Need

“The customization of tinted window glass can be a difficult process.  That’s true, in part, because some manufacturers use laminated glass for their tinted products.  All laminated glass contains a membrane of synthetic material sandwiched between separate glass layers.  When creating a window for a large or unusually shaped opening, customizers must cut through each layer of glass, as well as the synthetic membrane. Only an experienced professional can reliably and accurately perform this complex job.  When left to a less seasoned provider, the customization process can result in unnecessary delays, wasted materials, increased costs and a finished product of inferior quality.”

Demonstrating Company Superiority

“At …, our expert staff has decades of experience customizing tinted windows made from both tempered and laminated glass.  We completely understand the problems that can occur during the customization process.  Crucially, we also have the know-how required to avoid these problems and deliver a superior finished product, even when faced with unique project demands or a tight deadline.  Before beginning work, we will give you a detailed estimate for the total cost of customization.  After completing your tinted products, our experts can provide affordable, professional on-site installation at your business or home.  If you choose, we can also ensure the smooth transfer of your finished products to another installer.”

Custom Window Treatment Companies

Demonstrating Background Expertise

“Roman shades can enhance the day-to-day comfort and appearance of your home in a number of ways.  First, since these window coverings come in a broad range of thicknesses, you can use them to closely control the amount of light that enters each room in your home.  Shades made from more opaque fabrics can help you maintain a comfortable indoor temperature by blocking out sunlight.  In turn, better temperature control can improve your ability to control your monthly energy costs.  Roman shades made from UV-blocking fabric can protect your furnishings from sun damage while still providing enough light to brighten a room.

Many people choose Roman shades for their versatile look.  Depending on the choices you make, this type of window covering can add a soft, luxurious feel to your home or a sleeker, more modern appearance.  In addition to coming in a number of styles and fabrics, Roman shades come in a broad range of colors and patterns.  This means that, whatever design decisions you make, you will likely find a version of these coverings that fits your vision and complements your new and existing décor.”

Identifying the Need

“Stock Roman shades may prove sufficient for people who don’t mind having a limited number of design options.  They may also work for houses that only contain standard-sized windows, not the open or irregular window layouts found in many scenic neighborhoods.  However, if you want to maximize your design flexibility, cover irregularly sized windows, and achieve a seamless match with your existing furnishings, you will need to find a company that produces and installs custom Roman shades specifically intended for your home.”

Demonstrating Company Superiority

“As with any other premium service, you will need to carefully select the company that handles  your custom window covering project.  At …, we strive to embody everything a top-quality company should be. Our in-house staff has decades of experience planning and executing the installation of custom Roman shades, as well as a wide variety of other custom products.  Whether you start with a home consultation or a visit to our showroom, we assess your needs, precisely measure the window openings you want to cover, and give you an accurate estimate of what’s required to get the job done. After creating a finished product that meets your specifications for style, color and size, we install your new shades with great precision and care.”